MARKETING MANAGEMENT

1ST DUBAI SERVICES > MARKETING MANAGEMENT

FIRST DUBAI's extensive range of services ensures that every aspect of the real estate market is taken care of with utmost efficiency and promptness. From the initial research to study the financial viability of a project to the final hand-over of finished project to the client, our dedicated and experienced team is ready at hand to handle each phase of a venture with competence, thoroughness and speed. FIRST DUBAI's services include research, evaluation, brokerage and development, as well as management of portfolios, projects, property and marketing.

Marketing Management



Creating a valued and unique image that is unequalled for the product basket that FIRST DUBAI holds is a commodity not paralleled in the marketplace. FIRST DUBAI's marketing services are grounded by an experienced in-house team with a great vision and strategy for brand development. These extensive real estate marketing services provided by the Marketing department both in Kuwait and Dubai prove FIRST DUBAI as one of the leading brands in its field.

FIRST DUBAI's marketing team is disciplined in providing contingent studies and solutions for:

Corporate Identity & Brand Development: FIRST DUBAI has expertise and knowledge to offer great innovative branding and development management through corporate identity to brand initiation of different projects which establishes credibility and differentiation of the brand from competitors resulting in increasing customer loyalty. Thus, we ensure that all the visual design elements and application standards are consistent in all the media with which the organization is identified as corporate identity and branding is the main key to success.

Corporate Theme: FIRST DUBAI marketing team use their experience to offer identity building through a theme that reflects the company’s developments to communicate its plans for the next year, and mirror the economic scenario expected by the company for the year. The theme reveals all of the company’s promotional, media and advertising materials, including all correspondences, letterhead, website, advertising materials, promotional campaigns, exhibitions and others.

Event Management: The marketing team is available to assist in professionally managed and organized events that will guarantee to meet your expectations such as hosting a wide range of events like seminars, festivals, launching projects, General Assembly and Financial Analyst Meetings.

Marketing Strategy: FIRST DUBAI marketing team provides well-studied marketing strategies that involve careful scanning of the internal and external environments which are summarized in a SWOT analysis, marketing mix, plus performance analysis and strategic constraints, customer analysis, competitor analysis, target market analysis, as well as evaluation of any elements of the technological, economic, cultural or political/legal environment likely to impact success.

Leasing & Sales Strategy: The leasing department at FIRST DUBAI is experienced in providing a plan that aids in accelerating the leasing process through understanding key office space and commercial real estate terms, analyzing a tenant›s needs, assessing the tenant›s lease space and providing a method of property comparison analysis based on a market survey.

Website: The FIRST DUBAI IT Team design, develop and maintain IT related web services which include web materials, interactive materials, on-line and off-line developments. The marketing team and IT team works parallel to keep the branding (online) of the company and projects sync with the vision and objective.

Marketing Tools, Advertising Campaigns & PR: The FIRST DUBAI Marketing Team seeks to develop creative and innovative marketing tools that build high product awareness, make the brand attitudes accessible to the customers and deliver real value of the product. The marketing team is well positioned to offer full advertising campaigns and all ATL (above-the-line) services including outdoor & indoor media that create exposure and establish a strong brand. FIRST DUBAI is well known for its PR and Media Plans which increase exposure in the market and result in a stronger brand.

FIRST DUBAI Social Media: As a way to grow an online brand awareness,FIRST DUBAI is implementing a strategy to build an online community and database in order to increase the awareness and effectiveness of a powerful branding force for the company through various social media channels including facebook,Instagram,twitter,LinkedIn and Youtube.